Christine
Wheatley, MN., Director Perioperative Services
“Looking
for increased sales and a loyal client base? Four Characters of Selling provides
a competitive edge for all entrepreneurs and small business owners. What is your selling character?
Does it mesh with your client’s buying character? Going far beyond how to sell, this book reveals compelling insights
into why customers buy. It makes selling enjoyable again – and it works!”
Val
Carter, Director, Calgary Training
“Anybody who has any sort of interaction with customers would benefit
by reading this book. I use it as reference material to help folks in our office better understand the needs of our
customers and how our entire team can work together to improve the way we interact with each other and with our customers.”
W. A. (Bill) Egbert, General Manager, Propane Training Institute
“Blair has successfully captured the essence of consultative
selling in this "how to" book. Understanding and developing value-added customer relationships is paramount to business building
and long-term career health! His profound insights and visceral knowledge of sales processes will greatly assist readers in
achieving their professional potential. A must read!”
Rory D. Lesperance, CSP, Sales
Executive
“Gone
are the days of the quick fix, the silver bullet and the latest one-size-fits-all approach that is supposed to transform your
sales….and never do. There is no substitute for understanding yourself and your customer and adjusting accordingly.
Curtis Blair has written a book of great value to the sales professional. Based on the solid foundations of good theory and
real experience, Four Characters of Selling offers you insights and strategies into recognizing, understanding and
working successfully with your customers. No trickery here – just a wealth of information in highly readable form.”
Ann
Perodeau, MA.
“Four
Characters of Selling delivers powerful “how-to” tools to build
successful relationships with your prospects and clients. The colour metaphors – green, orange, blue and gold characters
– are simple to understand and fun to apply. Clearly written and sensible, this book is a resource you’ll keep
going back to. I can’t wait to use the workbook!”
Chris
Jodouin, President, Escalade Services Group
