Four Characters

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Four Characters

2nd Printing
Now Available!

The first printing SOLD OUT in less than 6 months!
 
Order your copy TODAY!

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Four Characters of Selling:
Speak the way your buyers listen.
Listen the way your buyers speak.

 For salespeople, managers, buyers, professionals and entrepreneurs who want to achieve their next level of sales performance
 

Author Curtis Blair shares a logical, empathetic, achievable and proven approach to selling based on the essential principal of communicating:

People buy from people they know, like and trust.

 

This book will help you learn about and understand the character and behaviour of your buyers so you can focus on the interpersonal relationship skills and competencies necessary to build and maintain trusting relationships.

 

This book enhances, not replaces, your existing sales process. The skills learned can be easily incorporated into your current practices.

 

Book: $24.95

 
 
Praise for Four Characters of Selling
 
“As a busy director of a large metropolitan hospital and being responsible for 80% of the supply budget, interactions with sales personnel were a large part of my role. I would highly recommend “Four Characters of Selling” to all sales professionals as an excellent tool to increase their effectiveness with current and future clients. The mismatches and difficult encounters are easy to remember but the most significant relationships were with those sales personnel who effectively serviced the needs of my organization and made my role less stressful.”

Christine Wheatley, MN., Director Perioperative Services

 

“Looking for increased sales and a loyal client base? Four Characters of Selling provides a competitive edge for all entrepreneurs and small business owners. What is your selling character? Does it mesh with your client’s buying character? Going far beyond how to sell, this book reveals compelling insights into why customers buy. It makes selling enjoyable again – and it works!”

Val Carter, Director, Calgary Training

 

“Anybody who has any sort of interaction with customers would benefit by reading this book.  I use it as reference material to help folks in our office better understand the needs of our customers and how our entire team can work together to improve the way we interact with each other and with our customers.”

 W. A. (Bill) Egbert, General Manager, Propane Training Institute

 

“Blair has successfully captured the essence of consultative selling in this "how to" book. Understanding and developing value-added customer relationships is paramount to business building and long-term career health! His profound insights and visceral knowledge of sales processes will greatly assist readers in achieving their professional potential. A must read!”

Rory D. Lesperance, CSP, Sales Executive

 

“Gone are the days of the quick fix, the silver bullet and the latest one-size-fits-all approach that is supposed to transform your sales….and never do. There is no substitute for understanding yourself and your customer and adjusting accordingly. Curtis Blair has written a book of great value to the sales professional. Based on the solid foundations of good theory and real experience, Four Characters of Selling offers you insights and strategies into recognizing, understanding and working successfully with your customers. No trickery here – just a wealth of information in highly readable form.”

Ann Perodeau, MA.

 

Four Characters of Selling delivers powerful “how-to” tools to build successful relationships with your prospects and clients. The colour metaphors – green, orange, blue and gold characters – are simple to understand and fun to apply. Clearly written and sensible, this book is a resource you’ll keep going back to. I can’t wait to use the workbook!”

Chris Jodouin, President, Escalade Services Group

Contents copyright West Creek Resources Inc. 2005. All rights reserved.
Home page graphic by Generation Team Media copyright 2007

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